A new award is decorating the premises of the cosmetics Chain Company DUST + CREAM based in Thessaloniki, Greece. Its CEO Leandros Karakatsanis has been awarded as «BEST FRANCHISE MANAGER» by the administration of FRANCHISE Awards 2017 held under the supervision of the Commercial and Industrial Chamber of Athens, the Greek Confederation of Trade and Entrepreneurship. Mr.Leandros Karakatsanis excelled among important managers that participated in this year contest.
During 2016, the company managed to strengthen further the awareness of the brand and increased its market share within the Greek beauty industry. The main reason behind this achievement is our cosmetics production plant in Thessaloniki.
The shops DUST + CREAM, are widely known as the chain of Greek cosmetics. Shops follow the most current trends of the beauty market and have as a basic slogan the moto «best value for money» products.
The company managed to increase the DUST + CREAM points of sale for 2016 from 35 to 55 in central locations all over the country. New points include two of the best malls in Athens and Thessaloniki. At the same time, three more islands (Crete, Chios and Samos) were added to our points of sale. During 2017, we intend to further extend our points and reach 70 in total. For next year, our Master Plan predicts the development of our network to selected foreign markets.
This award confirms the growth potential of the Greek business model, even when operating under a difficult economic environment and carries a messages of hope for the near future.